The Williston Northampton School

Since May 2012, Stoltze Design and Susan Geib have collaborated in an extended engagement with the Williston Northampton School, an independent Grade 7-PG institution in western Massachusetts. Following a Discovery phase, we produced a brand strategy that was embraced by the school and incorporated into its strategic planning process.

Based on the brand strategy, we developed a new visual identity for Williston, together with the “I will” messaging platform for marketing communications. To date, the identity has been applied to business papers, team uniforms, viewbooks, travel brochures, and ongoing publications, such as the school magazine.